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HDB Interior Designer

At Kelli Conception, we redefine HDB interior design in Singapore. We're not just interior designers; we're storytellers who craft living spaces that speak volumes about your unique personality and lifestyle.


Kelli Conception is the brainchild of a visionary interior designer, Kelly Choong. Her passion lies in transforming ordinary HDB apartments into extraordinary homes that capture the essence of clients. Paired with a deep appreciation for art and design, Kelli Conception brings creativity to the forefront of all projects.

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What Do We Do?

Our interior design services in Singapore are tailored to cater to a diverse clientele. Whether you're a homeowner seeking luxury and elegance, an art and design enthusiast with an eye for trends, or a working professional looking for unique design solutions, we've got you covered.

 

We don't believe in a one-size-fits-all approach. Instead, we focus on customisation, attention to detail, and understanding your needs to create spaces that are not only functional but also aesthetically pleasing.

HDB Interior Design Process

Initial Meeting

The process begins with a detailed initial consultation with our interior designers to discuss your specific needs, lifestyle, and vision for your HDB apartment. This helps in understanding your preferences and setting the foundation for the design.

Layout Planning

Evaluate and plan the layout of your rooms, considering the function of each space. Assess potential modifications like wall hacking and storage solutions to optimise the design and functionality.

Mood Board Creation

​Create a mood board to define the style, colour scheme, and materials, tailored to your unique taste. This visual tool helps in aligning the design direction with your aesthetic preferences.

3D Rendering

​Create a mood board to define the style, colour scheme, and materials, tailored to your unique taste. This visual tool helps in aligning the design direction with your aesthetic preferences.

Hacking

After this, the demolition and structural modifications will be done as needed, such as wall hacking, to prepare the space for renovation according to the planned layout.

Tile Laying

The tiles and other flooring materials will be installed as specified in the design concept while ensuring proper alignment and placement to enhance functionality and aesthetics.

Carpentry

After this, it is time for carpentry work, including cabinetry and custom features. This phase involves constructing and installing built-in furniture to match the design specifications.

Furniture Shopping

At this point, you can select and purchase furniture that complements the design concept. Focus on pieces that enhance the style and functionality of your space.

Final Touches

Finally, decorative elements will be added, and any final touch-ups will be completed. You can conduct a final walkthrough of your HDB with our interior designer to ensure everything meets the design vision and quality standards, with all necessary approvals in place.

Why Renovate Your HDB With Us?

At Kelli Conception, we offer more than just interior design services in Singapore; we become partners in your journey to transform your HDB apartment into a beautiful and functional living space. When you entrust your HDB interior design project to us, you're making a choice that reflects your commitment to excellence and our expertise as designers.

Kelli Conception

Detailed Project Management Services

At Kelli Conception, our commitment extends beyond just interior designing as we provide comprehensive project management services to ensure a smooth renovation experience for your HDB apartment. From the initial consultation to the final touches, our designers meticulously oversee every aspect of your project. We coordinate with contractors, manage schedules, and handle any issues that arise, ensuring that all work is completed to the highest standards and within the agreed timeframe. Our detailed approach guarantees that your vision is realised seamlessly, making the renovation process as stress-free as possible for you.

Catering to Your Style of Preference

Your HDB apartment should be an extension of your personality and style. We don't impose design templates; instead, we collaborate closely to understand your unique preferences. Whether your taste leans towards contemporary chic, timeless elegance, or something entirely unconventional, our expertise lies in translating your vision into a reality. Your style becomes our inspiration.

Accurate Planning and Budgeting

We understand that embarking on an HDB interior design project involves careful financial planning. As such, at Kelli Conception, our designers make sure you have a clear understanding of the costs involved from the outset. Our team provides accurate budgeting to ensure transparency and prevent unwelcome surprises along the way. We also work diligently to stay within your budget while delivering exceptional design quality.

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Begin Transforming Your HDB Today

Start the journey to a stunning new look for your HDB flat with Kelli Conception. Our interior designer team is ready to turn your vision into reality, offering innovative design solutions tailored to your style and budget. Reach out to us today and take the first step towards creating a space you'll love.

  • What are the different styles of interior design in HDB?
    In the realm of HDB interior design, a diverse array of styles awaits your exploration. For instance, Colonial interior design brings historical elegance with its intricate details, while industrial interior design features rugged, urban aesthetics. Japandi interior design blends Japanese simplicity with Scandinavian warmth, and minimalist interior design emphasises clean lines and functionality. On the other hand, modern luxury interior design provides sleek sophistication, whereas resort style interior design evokes a relaxing, vacation-like atmosphere. Moreover, Wabi-Sabi interior design celebrates the beauty of imperfection with natural materials. These styles provide a foundation, but the true magic lies in the ability of our designers to customise and blend them, creating a unique living space that reflects your individuality.
  • Does renovation affect HDB valuation?
    Renovation can indeed have an impact on HDB valuation. However, the extent of the impact depends on multiple factors, including the quality and scope of the renovation, current market trends, and the overall condition of the property. Well-executed renovations by a skilled interior designer that enhance functionality and aesthetics may positively influence valuation, but it's essential to strike a balance between improvements and market realities to achieve the best outcome for your HDB apartment's value.
  • What are the rules for modifying HDB flat layouts?
    Modifying the layout of an HDB flat requires adherence to strict regulations. Major changes, such as wall hacking or structural alterations, need approval from HDB and must be carried out by licensed contractors. Our experienced interior designers can help ensure that your renovation plans comply with HDB’s guidelines to avoid penalties or the need for costly corrections.
  • Do I need a HDB permit for renovation?
    Some renovation projects, as stipulated in the guidelines for building and sanitary work, mandate an official permit from HDB. Prior to commencing any renovation work falling under this category, securing the requisite permit is imperative. However, even if your renovation doesn't necessitate a permit, strict adherence to the prescribed guidelines remains essential; otherwise, it may be classified as unauthorised work. In such cases, HDB may require you to cease, rectify, or remove the unauthorised modifications, restoring your flat to its original state. Depending on the circumstances, administrative fees may apply. To initiate this process, it's essential to empower your interior designer to submit an electronic renovation application on your behalf, complete with a signed acknowledgment form. Upon receipt of the submission, you'll receive an SMS notification, ensuring a smooth and compliant renovation journey.
  • Is renovation allowed on weekends?
    Renovation activities in HDB flats follow specific time restrictions to minimise disruptions. Noisy renovation work, including tasks like wall demolition, floor finish removal, tile cutting, and drilling, are confined to the hours between 9:00 am to 5:00 pm on weekdays. Importantly, noisy renovations are explicitly prohibited on Saturdays, Sundays, and public holidays. These regulations are in place to ensure a peaceful living environment for all residents during weekends and holidays. Working with an experienced interior designer to plan your renovation schedule to adhere to these guidelines is essential to maintain harmony with your neighbours and stay in compliance with HDB regulations.
  • How much does it cost to renovate a landed house in Singapore?
    The cost of renovating a landed house in Singapore varies widely, influenced by several factors. These include the size of the property, the complexity of the design, the quality of materials chosen, and the extent of the renovations needed. Additionally, specific customisations or luxury additions can also add to the overall budget. It's always best to consult with a professional for a tailored estimate specific to your property and renovation desires.
  • How long does it take to paint a landed property in Singapore?
    The time frame for painting largely depends on the size of the property, the complexity of the job, and weather conditions, as drying times can be affected by humidity. For a standard landed property without major complications, painting might typically take about a week to 10 days. This includes preparation time, multiple coats, and drying intervals. However, it's essential to factor in potential delays, especially if there are specific design requirements or if unforeseen challenges arise during the process.
  • How much does it cost to paint a landed property in Singapore?
    Painting a landed property is contingent upon multiple variables - the size of the house, the type of paint selected, and labour costs. While standard paints might be more budget-friendly, opting for premium or specialised paints can be pricier.
  • Should I work with an interior designer in Singapore?
    Yes, hiring an interior designer in Singapore is advisable for a tailored and professional approach to your project. An interior design service such as Kelli Conception brings expertise, creativity, and industry knowledge to enhance your space, ensuring it reflects your style and maximises functionality while adhering to local regulations and standards.
  • How much does bespoke interior design cost in Singapore?
    The cost of bespoke interior design services in Singapore varies widely, depending on several factors such as project size and complexity. At Kelli Conception, we customise design solutions to meet your specific needs and budget. We discuss your requirements in detail to provide a tailored cost estimate for your unique project.
  • How early do I need to look for an interior design service?
    It is advisable to start looking for an interior design service as soon as you have a clear vision for your project. Early engagement allows ample time for discussions, planning, and approvals. The sooner you begin the process, the more flexibility you have in achieving your desired interior design outcomes.
  • How to get started with your interior design service?
    To get started with my interior design service at Kelli Conception, simply reach out to me for an initial consultation. I'll discuss your project, vision, and specific needs. From there, I'll tailor a personalised design plan and timeline that aligns with your preferences and ensures a smooth and satisfying design journey.
  • When should I consult an interior design service?
    Consulting an interior design service is ideal when you are planning a renovation, moving into a new space, or seeking to enhance your current environment. Early collaboration ensures that your designer can help shape the layout, style, and functionality of your space, leading to a more cohesive and satisfying design outcome.
  • Dining Room
    Infuse your dining area with colonial interior design by adding a majestic dining table crafted from solid wood, surrounded by elegant chairs with cane backs. Another example would be hanging a statement chandelier above the table to create a sense of grandeur. Furthermore, add a touch of nature with a vase of fresh flowers or tropical plants.
  • Living Room
    Create a welcoming and sophisticated living room with plush sofas upholstered in natural fabrics like linen or cotton. You can also anchor the space with a grand coffee table crafted from dark wood, and add warmth with woven rugs and throws. Additionally, incorporate a touch of the exotic with decorative colonial interior design elements like botanical prints or antique maps.
  • Bedroom
    To combine the colonial feel with resort style interior design, add a majestic four-poster bed draped in luxurious fabrics in your bedroom. You can also add warmth with a plush rug. At the same time, accentuate the aesthetic with bedside tables featuring intricate carvings. And to enhance the peaceful atmosphere, add soft lighting and natural materials like rattan or wicker.
  • Kitchen
    Opt for kitchen cabinetry in warm wood tones or painted in a neutral shade. Also, you can display interior design elements like vintage crockery by installing open shelving. And to add a touch of colonial charm, use brass hardware and fixtures. Finally, if you’re also planning a condo renovation in Singapore, consider installing a patterned tile backsplash in your kitchen.
  • Bathroom
    For a truly colonial vibe, opt for a freestanding bathtub as a focal point, paired with classic fixtures in brass or chrome. Additionally, incorporate natural stone or marble accents for a touch of luxury. And to give your bathroom a connection to nature, add interior design elements like woven baskets.
  • What are the different styles of interior design in Condos?
    Condo interior design in Singapore includes various styles such as modern luxury interior design, minimalist interior design, industrial interior design, Japandi interior design, and resort-style interior design. Each style offers unique aesthetics and functionality, from sleek and sophisticated modern luxury to the calming simplicity of minimalist design, catering to diverse tastes and lifestyles.
  • Is hacking of walls allowed in condos?
    Hacking of walls in condos is restricted, particularly when it involves structural elements like beams or columns. Such alterations require assessment by a Professional Engineer and approval from the Commissioner of Building Control. Always check with the developer or seller for additional renovation restrictions.
  • What changes require MCST permission?
    Condo renovation requiring MCST permission include alterations to external facades, structural modifications, and renovations affecting common areas like corridors or lift lobbies. Additionally, any work that impacts shared facilities or noise levels, such as major hacking or drilling, necessitates approval from the Management Corporation Strata Title (MCST).
  • What are the limitations faced by condo owners renovating their homes?
    Condo owners face limitations such as limited space, requiring creative design solutions, and strict building regulations or HOA rules affecting renovation scope and timing. Cost management, noise control, and maintaining resale value are also crucial. Additionally, ensuring quality work is essential for long-term maintenance and value.
  • Bedroom
    Embrace the minimalist aesthetic of industrial design in your bedroom retreat. For instance, you can opt for a metal bed frame paired with raw wood nightstands that create a striking focal point. At the same time, you can infuse resort-style interior design by using neutral bedding and pops of colour through artwork.
  • Bathroom
    Industrial interior design can also transform your bathroom into a stylish sanctuary. Exposed pipes and concrete walls, for example, create a raw and edgy look. Meanwhile, you can add a touch of luxury by installing a freestanding bathtub and sleek metal fixtures. Finally, incorporate warmth with wooden accents and soft lighting for a spa-like feel that balances the industrial edge.
  • Living Room
    Create an inviting and stylish industrial living room by opting for a spacious leather sofa with a weathered patina, complemented by metal-framed chairs and a reclaimed wood coffee table. You can also add character to the interior design by strategically placing a textured rug. And to contrast the raw aesthetics, install warm lights that create a cosy atmosphere.
  • Kitchen
    For the kitchen’s interior design, embrace the raw beauty of exposed brick walls and open shelving. Also, choose sleek stainless steel appliances and countertops, then incorporate reclaimed wood accents for a touch of warmth. And to complete the look, infuse personality into the design by adding vintage signage or industrial-style lighting.
  • Dining Room
    Make a bold statement in your dining room with a reclaimed wood table and metal chairs that exude industrial charm. And for a dramatic effect in the interior design, suspend a cluster of pendant lights above the table. Additionally, showcase a collection of vintage bottles or industrial-inspired artwork on the walls.
  • Living Room
    To add that serene, Japandi vibe to your living room, focus on natural materials and clean lines. Also, opt for a low-profile sofa upholstered in linen or cotton paired with a wooden coffee table and a few carefully chosen accent chairs. Plus, you can incorporate houseplants and natural textures to add visual interest to the interior design.
  • Bathroom
    Some ways to transform your bathroom into a serene oasis include opting for natural stone or wood accents and keeping the space uncluttered with minimal accessories. Plus, you can introduce soft lighting and a few carefully chosen plants to combine the Japandi aesthetic with resort-style interior design.
  • Bedroom
    To achieve a minimalist Japandi aesthetic in your bedroom, choose a low-profile bed frame and soft, natural bedding. Additionally, keep the space clutter-free and focus on essential pieces like a bedside table and a comfortable reading chair. You can also place a few carefully placed plants or a small bonsai tree to add character to the interior design.
  • Dining Room
    Create a minimalist and functional dining room by maximising natural light and ensuring clean surfaces. Another Japandi interior design example would be adding a wooden dining table and chairs with simple lines along with a woven table runner or placemats. Also, keep the space uncluttered to allow for easy movement and conversation.
  • Kitchen
    Embrace the simplicity and functionality of Japandi interior design in your kitchen by installing light-coloured cabinetry and countertops and incorporating open shelving to display a curated collection of ceramics and kitchenware. At the same time, introduce natural elements like wood cutting boards and woven baskets to add texture to the look.
  • Kitchen
    Embrace functionality and efficiency in your minimalist kitchen by storing appliances and utensils out of sight. And for a clean and uncluttered look, choose sleek cabinetry and handleless drawers. Additionally, a few carefully chosen interior design elements, such as a vase of fresh flowers or a bowl of fruit, can add a touch of warmth.
  • Bedroom
    Create a peaceful sanctuary in your minimalist bedroom by adding a low-profile bed frame and simple bedding in neutral tones. You can also keep nightstands clutter-free by using under-bed storage. Plus, make sure that the interior design features are carefully chosen pieces of artwork or personal mementoes.
  • Living Room
    Create a tranquil and inviting living room by focusing on essential pieces and decluttered surfaces. Also, choose a comfortable sofa with clean lines, a simple coffee table and a few carefully selected accent chairs. And to achieve the organised aesthetic of a minimalist interior design, utilise hidden storage solutions.
  • Bathroom
    Infuse resort-style interior design into your minimalist bathroom by adding a freestanding bathtub or a sleek shower enclosure. Here, you can also use hidden storage for towels and toiletries to keep countertops clear. At the same time, you can add warmth and texture to the space by using natural materials like wood and stone.
  • Dining Room
    Design a minimalist dining room that encourages connection and conversation by opting for a sleek dining table and chairs with minimal ornamentation. At the same time, a statement light fixture can add a touch of elegance without overwhelming the interior design.
  • Dining Room
    Transform your dining room into a modern luxury space by choosing a grand dining table with high-end finishes like marble or dark wood. Complement the table with plush, upholstered chairs and a beautiful chandelier that acts as a focal point. Incorporate elegant table settings, such as fine china and crystal glassware, and use rich colours or metallic accents in your interior design to create an inviting yet opulent atmosphere.
  • Bedroom
    Create a modern bedroom by selecting a plush, upholstered bed as the centrepiece. Use luxurious bedding, including high-thread-count sheets and a cosy duvet, and layer with soft throws and decorative pillows. Incorporate mood lighting with elegant lamps in your interior design, and choose a calming colour palette for relaxation. Add a stylish rug and consider incorporating a comfortable seating area for a truly luxurious retreat.
  • Living Room
    Create a luxury living room by focusing on comfort and elegance. Opt for high-quality fabrics, like velvet or silk and incorporate statement pieces like a plush sectional or a sleek, modern coffee table. Layer textures with area rugs and throw pillows to add warmth, and use soft lighting to enhance the interior’s ambience. Don't forget to include a mix of contemporary art and classic decor elements for a balanced, sophisticated design.
  • Bathroom
    Transform your bathroom into a spa-like retreat with modern fixtures and finishes. Choose a freestanding tub or a walk-in shower with rainfall showerheads and quality tile work. Incorporate double vanities with sleek countertops and ample storage in your design. Use plush towels, a stylish rug, and luxury lighting to create a serene, inviting interior space where you can unwind in style.
  • Kitchen
    For a modern luxury kitchen, ask your interior designer to focus on clean lines and high-end appliances. Opt for sleek cabinetry with handleless designs and integrate innovative technology for convenience. Choose durable and stylish materials like quartz countertops and hardwood flooring. Add a touch of elegance with under-cabinet lighting, a statement backsplash, and high-end fixtures to make your kitchen functional and fabulous.
  • Kitchen
    For a Wabi-Sabi kitchen, emphasise the beauty of natural wear and hand-crafted items. Use materials like exposed brick or distressed wood for a lived-in look, and add vintage or artisanal kitchen tools that show their age. To achieve this design, our interior designers keep the layout simple and functional, and allow imperfections in the materials to add character and warmth to the space.
  • Living Room
    Embrace the Wabi-Sabi design in your living room by celebrating the beauty of imperfection. Opt for natural materials like weathered wood and worn leather, and incorporate handcrafted, unique pieces that show signs of age. Use muted, earthy tones in the interiors to create a soothing, lived-in atmosphere, and arrange items in a way that highlights their individual character rather than aiming for uniformity.
  • Bedroom
    To design a Wabi-Sabi bedroom, select simple, organic materials that age gracefully, such as linen or cotton bedding. Choose a wooden bed frame with a natural finish and incorporate elements that evoke tranquillity and subtle imperfection, like a handmade quilt or a vintage nightstand. This will help maintain a calm, and minimalist interior design, enhancing and highlighting the serene beauty of natural imperfections.
  • Dining Room
    To achieve the Wabi-Sabi design in your dining room, focus on rustic charm and simplicity. Choose a wooden table with a natural, slightly imperfect finish, and mix mismatched, handcrafted tableware to bring a sense of history and uniqueness. Keep the interior’s colour palette muted and warm, and use natural fabrics for table linens to enhance the room’s organic, relaxed feel.
  • Bathroom
    In a Wabi-Sabi design inspired bathroom, embrace a sense of natural imperfection by using materials like stone, concrete, or reclaimed wood. Choose fixtures and accessories that show signs of age or have an artistic quality, and keep the interior uncluttered with a focus on natural textures and simple forms. Use muted colours and embrace the beauty of imperfections to create a peaceful, grounded environment.

Frequently Asked Questions

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