Discover Kelli Conception, a symbol of innovation and artistry in bespoke interior design in Singapore. I am Kelly Choong, your expert for landed interior design and renovation services.
My philosophy revolves around moulding spaces to echo the individualistic essence of homeowners, offering them a sanctuary reflective of their personal journey. Every design I curate is a testament to my commitment to true customization, drawn from an intimate understanding of my clients’ aspirations.
The process
Process of our interior renovation work
Initial concept
Our first meeting is dedicated entirely to listening—your vision, goals, favorite styles, and budget are at the heart of everything we do. We ask plenty of questions because our design process revolves completely around you. If you’re unsure about your style, don’t worry—we’ll guide you by exploring details in photos together, helping you discover what resonates and what doesn’t. This way, we quickly gain a clear understanding of your preferences and ensure every design choice reflects your unique taste.
Schematic design
At Kelli Conception, our interior designers develop comprehensive Schematic Designs, Furniture Plans, and Ceiling Plans to optimize the use of space in your landed property, condo, or HDB. This strong foundation enables us to thoughtfully select the perfect furniture, finishes, and lighting that complement your home’s layout and style.
Drawing and specification documentation
Once you approve the Schematic Design, we move forward with finalizing detailed drawings, selecting materials and finishes, and choosing furnishings. Our comprehensive design process covers every element of your home—from lighting and window treatments to artwork and accessories—ensuring a cohesive and personalized result.
Renovation coordination and management
Kelli Conception’s design experts meticulously review materials and detailed drawings, facilitating smooth coordination between the general contractor and all involved parties. We ensure every detail is executed exactly as designed. Additionally, our team manages material and furnishing orders—from placement and delivery tracking to overseeing installations—guaranteeing that everything arrives on time and is perfectly installed in your home.
Final touches
Our first meeting is dedicated entirely to listening—your vision, goals, favorite styles, and budget are at the heart of everything we do. We ask plenty of questions because our design process revolves completely around you. If you’re unsure about your style, don’t worry—we’ll guide you by exploring details in photos together, helping you discover what resonates and what doesn’t. This way, we quickly gain a clear understanding of your preferences and ensure every design choice reflects your unique taste.