At Kelli Conception, we redefine HDB interior design in Singapore. We’re not just interior designers; we’re storytellers who craft living spaces that speak volumes about your unique personality and lifestyle.
Kelli Conception is the brainchild of a visionary interior designer, Kelly Choong. Her passion lies in transforming ordinary HDB apartments into extraordinary homes that capture the essence of clients. Paired with a deep appreciation for art and design, Kelli Conception brings creativity to the forefront of all projects.
The process
Our signature HDB design process
Discovery & consultation
We begin by understanding your vision, space, and lifestyle. Through an in-depth consultation, we assess your needs, preferences, and functional goals—ensuring our design aligns perfectly with the ambiance and mood you want to create.
Concept development
Our team develops a tailored design concept based on your architecture, interior design, and personal style. We explore various styles and types, layering strategies, and highlight focal areas to enhance atmosphere and functionality.
Floor plan & fixture selection
We create detailed floor plans and reflected ceiling plans (RCPs), specifying fixture types, locations, and control systems. Then we curate a selection of fixtures—combining aesthetics, performance, and efficiency to elevate every room.
Coordination with project team
We work closely with your architect, builder, and electricians to ensure accurate implementation. Our coordination ensures that all design specifications are properly integrated during planning or renovation, avoiding costly changes later.
Final review & adjustments
Once installed, we conduct a full renovation review to fine-tune placement, brightness, and control settings. We make sure each fixture performs beautifully and complements your space, delivering a final result that feels balanced, warm, and inviting.