Kelly Choong

I'm a Spatial Artist. At Kelli Conception, we craft spaces in bustling Singapore that heal and bring out your essence, because we believe that that is true luxury.

Discover Kelli Conception, a symbol of innovation and artistry in bespoke interior design in Singapore.

I am Kelly Choong, your expert for bespoke interior design and renovation services.

My philosophy revolves around moulding spaces to echo the individualistic essence of homeowners, offering them a sanctuary reflective of their personal journey.

Every design I curate is a testament to my commitment to true customization, drawn from an intimate understanding of my clients’ aspirations.

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Who we are

Kelli Conception is a modern, bespoke interior design firm based in Singapore. We transform houses into homes you’ll love to return to.

20+

Years of experience

200+

Residential Projects Completed

100+

Commercial Spaces Transformed

400+

Serving Clients Nationwide
where do you stay?

Landed

Embarking on a landed renovation journey can be daunting. Delays and hitches can extend timelines. This is where we step in, transforming these challenges into a seamless experience.

Condo

Navigating condo renovation regulations in Singapore can be complex. Our team is well-versed in these regulations, making sure your project complies with all requirements.

HDB

Your HDB apartment should be an extension of your personality and style. We collaborate closely to understand your unique preferences.

Commercial

Renovating a commercial space means balancing brand impact, functionality, and business continuity. We manage the details end-to-end — so you can stay focused on operations while we deliver a space that performs and impresses.

At Kelli Conception —it’s about creating spaces that inspire, function beautifully, and reflect the people who use them. Here’s how we bring your vision to life.

Our Process

Our process starts with the first conversation and continues through move-in, guided by a deep understanding of client goals and site-specific opportunities

Step 1: Listen & Consult

The interior design service commences with a comprehensive initial consultation, where I engage in a detailed discussion to understand your specific needs. I delve into your lifestyle, preferences, and aspirations for the space to have a profound grasp of your vision.
This phase involves evaluating the layout and orientation of your rooms. I consider the type and function of each space, such as bedrooms, living rooms, or areas for entertaining guests. I assess the potential for layout modifications, including wall hacking, cabinets, and storage solutions.
With your approval and the necessary permits in place, I will proceed with the execution of the service. My team of experienced contractors adheres to a meticulously planned schedule, ensuring that the interior design project progresses smoothly and without delays.
A unique vision with unlimited possibilities

Let’s work together

Free Consultation